What I love to do
Making the complex simple
Simplifying complex subject matter to create engaging and impactful user experiences.
Story telling
Communicating the solutions through compelling story telling to enable the organisation to full empathise with their users.
Delivering to users
Constructing detailed design specifications while working closely with developers, we translate our vision into working product.
What I'm up to now
For the past decade, I've had the privilege of working at Purple Shirt, a leading New Zealand UX and innovation consultancy. Starting as a Lead UX Designer, I was promoted to Head of Design. In this leadership role, I oversee Purple Shirt's design output, mentoring junior designers while remaining actively involved in delivering projects for key clients.
In my free time, I enjoy spending time with my wife and daughter here in Auckland. You'll also often find me with a coffee and my sketchbook.
2020 - Present
Purple Shirt - Head of Design
Building on my UX lead experience, I oversaw the refinement of Purple Shirt's design process. I also mentored junior and mid-level designers, fostering their skill development and contributing to Purple Shirt's overall growth.
2014 - 2020
Purple Shirt - UX Lead (Contract)
Leading the full design journey, leveraging conceptual design and ideation to craft effective prototypes and user testing. This results in the delivery of well-defined solutions and comprehensive specifications for development teams to build.
2013 - 2014
Design works - Senior UX designer
I worked across all areas of the digital and interactive space, from creating the initial information architecture and digital strategy, to designing the holistic visual direction and user experience
2010 - 2013
John Lewis - UX team lead
I was design lead and art director in the development and re-design of the new John Lewis e-commerce website, including the mobile and application design. The focus was on up to date web standards within a device agnostic user experience whilst still maintaining the timeless John Lewis style, a style that has made it a market leader in E-commerce world-wide.
2007 - 2010
Terabyte - Web designer
I undertook a number of creative and front-end development roles in web design projects for a variety of companies ranging from Fonterra through to Nickelodeon New Zealand.
Skills & expertise
Design process
Research & customer interviews
Ideation & conceptual
Prototyping, user testing facilitation & analysis
Detailed design
Developer hand over documentation
UI Kit creation / Design system implementation
Illustration & animation
Technology
Product design methodology
E-commerce implementation
Web, native applications (IOS, Android etc), Kiosks, Wearables, bespoke digital signage, Inflight entertainment systems
Accessibility specifications
Data visualisation and interpretation
Highly experienced in all current and past design tools such as Figma, Sketch, Adobe suit, Miro, Google Suit etc.
Leadership
Mentoring
Design direction
Team building
Educating organisations in design thinking
Design system organisational buy in
If you would like to catch up for a coffee to discuss anything mentioned above or just talk all things design, the best ways to get in contact are: